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Autodesk and FOX Sports Team Up on Groundbreaking Wind Simulation Technology for Super Bowl XLVIII Broadcast
Public Company Information:
NASDAQ: ADSK
SAN FRANCISCO & NEW YORK — (BUSINESS WIRE) — Nestled in the heart of the New Jersey Meadowlands, where the MetLife Stadium stands proud and memories of Super Bowl XLVIII linger, lies a place known for its notoriously unpredictable, swirling winter winds. Now, Autodesk and FOX Sports are teaming up to give fans a groundbreaking opportunity: to visually witness how these winds might impact the first-ever Super Bowl hosted outdoors in a cold-weather environment. Dubbed "FOX WEATHER TRAX" for the big game, this innovative technology will, for the very first time on live TV, vividly showcase the dynamic airflow patterns within the stadium.
FOX Sports reached out to Autodesk, a leader in software solutions transforming design and manufacturing, to help visualize the potential challenges players might face due to the unique wind conditions at this historic event. Utilizing Autodesk's advanced simulation technology to analyze specific weather conditions inside the MetLife Stadium in East Rutherford, New Jersey, both teams are set to overlay visual depictions of wind direction directly onto gameplay footage. Until now, coaches, players, commentators, and fans had to rely solely on field goal flags to gauge the influence of the wind on passes or kicks. It was essentially a game of guesswork, often leaving audiences puzzled about missed field goals or incomplete passes. This collaboration between FOX Sports and Autodesk removes the uncertainty.
"Wind is an unseen force that can dramatically alter the course of a game," noted Zac Fields, Vice President of Graphics & Technology at FOX Sports, who is closely collaborating with the Autodesk team on this project. "Given the infamous reputation of the New Jersey Meadowlands and the significance of the event, we sought—and found—an exceptional tool to depict this phenomenon in remarkable detail, helping over 100 million viewers 'see the wind.'"
Simulation technology is commonly employed by architects, engineers, and designers to explore hypothetical scenarios, test new concepts, and deepen understanding of how everyday products, buildings, or stadiums perform under regular use. This user-friendly technology has revolutionized the design process by enabling Autodesk users to virtually test and refine their designs before physical production. Perhaps most impressively, the digital computations occur seamlessly in the background, much like spellcheck in a word processor.
"When FOX Sports aimed to elevate this year's Super Bowl viewing experience, Autodesk was more than prepared to answer the call," stated Buzz Kross, Senior Vice President at Autodesk. "Every day, people use our simulation tools to comprehend and predict outcomes in their environments. Whether it's assessing how a smartphone performs in extreme temperatures or analyzing airflow in an office space, our tools empower individuals to make informed decisions and achieve successful results."
How It Works:
For the first time ever, viewers at home will get an insider's perspective on wind and airflow patterns at the stadium. But how exactly does this work?
Step 1 - A detailed 3D digital model of the stadium is created using specialized software.
Step 2 - Simulation software interacts with the digital model, allowing users to adjust wind speed and direction based on game-day conditions to observe how airflow patterns inside the stadium shift.
Step 3 - The simulated graphics are overlaid onto live footage to display wind paths relative to the playing field.
An example of this collaboration can be viewed here. If you're interested in creating your own wind simulations, try Autodesk Flow Design.
About FOX Sports:
FOX Sports represents 21st Century FOX's extensive portfolio of U.S.-based sports assets across multiple platforms. With brands reaching over 100 million viewers in a single weekend, FOX Sports encompasses a vast network of linear TV channels, digital programming, mobile apps, websites, joint ventures, and licensing partnerships. These include the sports division of the FOX Broadcasting Company, FOX Sports 1, FOX Sports 2, regional sports networks, FOX Soccer Plus, FOX Deportes, FOX College Sports, and FOX Sports Digital, which features FOXSports.com on MSN, FOX Sports GO, Whatifsports.com, and Yardbarker.com. Additionally, the group includes FOX's stakes in joint ventures such as the Big Ten Network, BTN 2Go, and STATS, LLC, along with a licensing agreement establishing the FOX Sports Radio Network.
About Autodesk:
Autodesk empowers individuals to imagine, design, and create a better world. From professionals in architecture, engineering, and digital arts to students and hobbyists, everyone uses Autodesk software to unleash their creativity and tackle significant challenges. For further details, visit autodesk.com or follow @autodesk.
*Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective owners. Autodesk reserves the right to modify product and service offerings, specifications, and pricing at any time without prior notice and is not liable for typographical or graphical errors in this document.
Contact:
FOX Sports
Valerie Krebs, 212-556-2583
valerie@foxsports.com
or
Autodesk
Stacy Doyle, 503-707-3861
stacy@autodesk.com