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4 Sustainable Packaging Trends for 2023
As a long-standing member of the packaging community, we are always looking for ways to better serve our customers through high-quality, flexible, and cost-effective solutions. We aim not only to understand our partners’ business goals but also the needs and preferences of their end-users—enabling us to provide the best possible support to our industry partners.
The concept of sustainable packaging began during the environmental movement in the 1970s. We celebrated our first Earth Day in 1970, which helped raise awareness about ecological issues like pollution and littering. This was a pivotal moment that sparked a global movement toward more environmentally responsible practices.
Today, brands face increasing pressure to adopt more sustainable packaging strategies. According to PMMI news, 68% of brands have publicly committed to maintaining sustainability efforts, while 36% have pledged to use sustainable packaging. Consumers are clearly showing their support for eco-friendly packaging. Here are some 2023 trends that could help you grow your audience by embracing sustainable practices.
**Why Does Sustainable Packaging Matter?**
Consumers make purchasing decisions based on their values. Eco-friendly brands resonate with them, and they often share these ideals on social media. Sustainable packaging aligns with the lifestyles of many consumers. A global survey by PMMI found that 50% prefer 100% recycled packaging, and 40% want biodegradable alternatives.
These findings highlight the importance of integrating sustainable CPG packaging into your strategy. Staying up-to-date with current trends can guide you in making informed decisions.
**Compostable or Biodegradable Containers**
Compostable or biodegradable containers are widely used in the food and beverage industry. They offer benefits such as reusability and a reduced carbon footprint. These containers are safe and can even be used as natural fertilizer for gardening. Common materials include paper, cardboard, glass, and plant-based options.
**Edible Packaging**
Edible packaging is a major innovation in the food and beverage sector. Made from plant-based materials, it is biodegradable and helps reduce plastic usage. This type of packaging is great for minimizing waste and benefiting the environment.
Some examples of edible packaging include:
- **Water balls (also called Oohoo):** These are made from plant-based membranes and hold drinking water, replacing plastic bottles.
- **Edible beer cups:** Made from potato-based materials, they are durable and ideal for iced drinks.
- **Potato-based wrappers:** These are compostable and can be used as napkins or wrappers.
**Minimalist Packaging**
Minimalist packaging focuses on using the least amount of material necessary. It emphasizes clean design, with elements like:
- Sustainable materials that protect products without unnecessary bulk.
- Simple logos and printing that convey essential information.
- Ample white space to create a clutter-free look and let the product stand out.
**Textured Packaging**
Consumers appreciate packaging that feels good to the touch. For example, a smooth box for a luxury item can enhance perceived quality. This trend is expected to grow significantly over the next few years, driven by demand for sustainable and tactile experiences.
**Conclusion**
Packaging sustainability is a key aspect of product development. Reducing the use of plastics can greatly lower the carbon footprint. The market for sustainable CPG packaging is growing rapidly. In 2017, it was valued at $233.82 billion and is expected to reach $341.72 billion by 2023.
Creating a packaging sustainability initiative can build consumer loyalty and set a positive example for others in the industry.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across various industries. We offer flexible and customized systems tailored to every stage of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated Monobloc solution, we deliver experience and excellence.
Go further and do more with FILAMATIC. For more information on our liquid filling systems, call 866.258.1914 or email us for a free quote.
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