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4 Sustainable Packaging Trends for 2023
As a long-standing member of the packaging community, we are always looking for ways to better serve our customers through high-quality, flexible, and cost-effective solutions. We aim not only to understand our partners’ business goals but also to meet the needs and expectations of their end-users, ensuring that we deliver value across the entire supply chain.
The concept of sustainable packaging began during the environmental movement of the 1970s. In 1970, we celebrated our first Earth Day and became more aware of ecological issues such as pollution and littering, which helped spark a broader global movement toward sustainability.
Today, brands face increasing pressure to adopt more sustainable packaging strategies. According to PMMI news, 68% of brands have publicly committed to maintaining sustainability efforts, while 36% have pledged to use sustainable packaging. Consumers are showing strong support for eco-friendly packaging, making it a key factor in brand loyalty and customer engagement.
Here are some 2023 trends that could help you grow your audience by embracing sustainable practices:
**Why Does Sustainable Packaging Matter?**
Consumers make purchasing decisions based on their values. Eco-friendly brands resonate with them, often being shared on social media. Sustainable packaging aligns with the lifestyles of many consumers. PMMI reports show that 50% prefer 100% recycled packaging, and 40% look for biodegradable alternatives.
These findings highlight the importance of incorporating sustainable CPG packaging into your strategy. Staying ahead of trends can guide your journey toward a greener future.
**Compostable or Biodegradable Containers**
Commonly used in the food and beverage industry, these containers offer reusability and a lower carbon footprint. They are safe, often used as natural fertilizer, and made from materials like paper, cardboard, glass, and plant-based options.
**Edible Packaging**
A major innovation in the food and beverage sector, edible packaging is biodegradable and made from plant-based materials. It reduces plastic use, minimizes waste, and benefits the environment. Examples include water balls (Oohoo), edible beer cups, and potato-based wrappers.
**Minimalist Packaging**
This approach uses only what's necessary to let the product shine. Features include sustainable materials, simple logos, and ample white space for a clean, uncluttered look.
**Textured Packaging**
Consumers appreciate tactile experiences. Well-made, textured packaging enhances the perceived quality of a product, creating emotional connections and building brand loyalty.
**Conclusion**
Sustainable packaging is essential in today’s market. Reducing plastic use can significantly cut carbon footprints. The sustainable CPG packaging market is growing rapidly—valued at $233.82 billion in 2017, it's expected to reach $341.72 billion by 2023. Implementing sustainable packaging can boost consumer loyalty and set a positive example for others.
**Specialists in Liquid Filling Systems**
For over 70 years, FILAMATIC has provided a wide range of liquid filling solutions across industries. We offer flexible, customized systems—from single machines to fully automated Monobloc solutions—designed to meet your business needs and exceed expectations.
Go further with FILAMATIC. For more information on our liquid filling systems, call 866.258.1914 or email us for a free quote.
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Polycarbonate Embossed Sheet