China's Convention and Exhibition Industry: Urgent Need to Set Industry Standards

The convention and exhibition industry standard is a tool to protect the core interests of participating companies, and it can also be said as a kind of exhibition entry threshold for enterprises. Strictly control the exhibition company's comprehensive service capabilities, and develop the corresponding industry standards (regulations), which is China's exhibition industry and business development needs. Only by standardizing exhibition enterprises and setting industry standards for exhibitions and exhibitions can the interests of exhibitors be guaranteed, and a good exhibition environment will be created from the inside out.

I. Formulation of "Meeting and Exhibition Industry Standards (Standards)"

Now, there are about seven or eight exhibitions of the same nature in Guangzhou, including the Canton Fair, the China (Guangzhou) International Food and Beverage Fair [the Ministry of Commerce focuses on guiding the exhibition, the author's note] and so on. Even the names of the exhibitions are only a few words away! Organizing exhibition companies to set up a "I am unique in Guangzhou" exhibition image to the outside world, malicious attack "original exhibition" official website!

The exhibition industry in China needs too much of a mandatory and constrained MICE industry standard.

One of my suggestions is to bid for a new theme exhibition of the same type. The theme of the exhibition has never been held in the region. Under the same conditions, applicants in principle will be given priority to hold the right. At the same time, the application will be decided by bidding or evaluation. right. For malicious competitors, the relevant competent authorities shall, in conjunction with the relevant municipal departments, impose penalties on such matters as non-approval, non-arrangement of exhibition halls, and suspension of rectification.

II. Pre-show review mechanism for establishing comprehensive service capabilities of exhibitors

Audit content, including:

1. Whether or not to obtain legal formal approval (letter) before the exhibition;

2. Is the financial strength in place?

3, the number of staff and other factors.

Of course, sometimes the interests of exhibitors are "not guaranteed," and we do not rule out the possibility that some companies may not have a "marketing strategy" at the exhibition site. We do not rule out the existence of malicious competition. Personal matters.

I wish the development of the Chinese convention and exhibition industry is getting better and better, and the business is booming.

Only represent personal views / author Sina Weibo: @Huang Xiaoshi

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