Auto parts sales model innovation Tianjin will build its first supermarket chain
In recent years, the domestic auto parts market has faced significant challenges, including issues like counterfeiting and unfair low-price competition. To address these problems, industry experts suggest that reputable auto parts manufacturers should actively enter the distribution sector. According to Huo Yiguang, Chairman of the Chamber of Commerce of the All-China Federation of Automobile and Motorcycle Parts Supplies Industry, counterfeit products continue to thrive due to various factors. Therefore, a comprehensive approach to anti-counterfeiting is essential, including the development of new sales models. One promising direction is the establishment of auto parts chain supermarkets, which are expected to become a key model for future growth.
Li Guofu, General Manager of Tianjin Fu’ao Auto Parts Company, added that with the increasing number of vehicles on the road, the demand for spare parts has become unpredictable. At the same time, the lack of effective brand management has made it difficult to meet market needs. By adopting a supermarket-style model, spare parts businesses can expand their operations, diversify their product offerings, and better serve customers.
Recently, the media learned that the first auto parts chain supermarket will be launched in Tianjin, with the main project expected to be completed by the end of this year. The initiative will be led by Tianjin FAW Spare Parts Company and Fujia Auto Parts Company, who plan to implement a large-scale e-commerce system. They will also establish a centralized customer management platform, offering one-stop services to users and gradually expanding across the country.
Officials from the Tianjin Port Free Trade Zone Administrative Committee and the Tianjin Airport Logistics Processing Zone emphasized that the automotive industry operates as a "pyramid" structure. Without a strong supporting parts and components industry, the entire system risks becoming unstable. Currently, the domestic auto parts industry faces challenges in both support and sales. As a new sales model, auto parts chain supermarkets aim to transform traditional distribution methods through centralized purchasing, improving efficiency and ensuring product authenticity. This shift could mark a turning point in the industry's development.
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