Face recognition technology into the market commercial potential is considerable

In the fairy tale, Alibaba recites aloud a spell code: "Sesame, open the door!" Then the secret robbers of the forty robbers were easily opened. Today, with the continuous development of information technology, human beings enter the era of mobile Internet. Due to the virtualization of networks and the movement of business transactions, face recognition technology becomes very popular in the process of acquiring various network resources and conducting various network transactions important.

"Brush face" technology rubbing the heat of college entrance examination, once again focused on the public's eyes. Technology giants are competing to develop facial recognition technology, and actively promote its commercial. Baidu has developed a door that requires facial recognition to enter, which can be used for office or ticketing attractions; Ali's Ant Financial Gold 450 million users can access the online wallet Selfie; China Construction Bank also allows users in some of the vending Face machine through the face scan to pay; car application drip travel facial recognition technology is used to verify driver identity ...... In addition, it is said that known as "industry inventor," said Apple has also applied for facial recognition patent, iPhone8 Or will support face recognition technology.

Face recognition into the market

It is no exaggeration to say that the era of brushing has come. Face recognition technology is pouring into ordinary people's homes through various fields.

The field of mobile phones, the current full-screen mobile phone forced helpless fingerprint identification can only be placed behind the phone, and fingerprint recognition in the screen has not been achieved in the short term, face recognition technology is relatively easy to achieve. It is reported that there have been manufacturers introduced 3D face recognition technology. Insiders said, "With the progress of biometric technology, 3D face recognition program introduced, you can replace the fingerprint recognition." For example, the recent thriving iPhone8 has a biography will carry facial recognition function, because there is news that , Apple has won a patent related to facial recognition, the patent entitled "Use Face Recognition Lock and unlock the device."

As early as 2015, Microsoft introduced a testing tool that can guess user's emotions by identifying faces. Since then, nature does not stop there. Only in China, it is understood that the application of Ali gold face recognition accuracy of 99.6% of the application of gold, together with multiple factors such as eye pattern verification, the accuracy rate of 99.99%, far more than 97% of eye recognition accuracy . Recently, travel software drops also said that all users of the drop platform, after a simple step such as face recognition, the system will automatically determine whether the registrant has the car rental qualifications, whether a single car rental.

Commercial ready to go

As Samsung's revival of mobile phones, Samsung S8 is full of performance and full of black technology, which not only uses the emergence of the iris recognition Note7, also supports face recognition technology. It seems that Apple iPhone8 will also use face recognition technology with great probability. There is no doubt that face recognition technology has become another technology solution that incorporates research and development and brings a quality life to people. Well, the facial recognition market has opened up, could become the new "entrance" of smart society?

CCID Consulting predicts that by 2018, China's artificial intelligence market will exceed 40.6 billion yuan, with a compound annual growth rate of 25.8%. On the one hand, the current trend of smart phone 3D camera swept, face recognition technology has provided an opportunity. It is understood that the current 3D face recognition technology has been quite mature. The principle is that the camera captures a 2D image containing a face, supplemented by a structured light scheme and a double shooting algorithm, and also can realize the recognition function. The advantage of its 3D face recognition is that the camera is offset 15 degrees up and down, the image quality can also maintain high resolution, completely alternative to fingerprinting.

On the other hand, face recognition has been applied in some industries, such as immigration and border control in the field of public security, criminal investigation and so on; attendance attendance and attendance in school and management of dormitories, kindergarten transfers, etc; Train station, bus station and other scenes. It is foreseeable that with the further influx of artificial intelligence, face recognition as a human and intelligent connection entrance, the potential for commercialization is considerable.

There is a long way to go

Focus on the domestic market, this year, "Face Recognition + Fingerprint Verification" introduced the college entrance examination much attention. From Alipay "brush face" payment, people are finally able to prove their identity by virtue of their biological characteristics. In addition, although the basic artificial intelligence research behind facial recognition technology in China is similar to that in Europe and the United States, China has gained a leading position in commercial applications. For example, the world's first facial recognition "Unicorn" is Face ++ in Beijing, China, which has valued more than $ 1 billion.

However, every technology has its advantages and disadvantages. The perfect balance between safety and convenience is the technology most in demand in the marketplace. Earlier, a technical team from the United States found through research that face recognition is not safe. Face recognition in a hot state, its complete business model and structure is actually not very clear.

Face recognition because of its non-contact and intelligent features, its application beyond the traditional areas of biometric identification, but in some areas of small-scale applications, did not form a systematic scale applications. Although it has a wide application space at present, how to effectively commercialize it depends on the extent to which industries are interlinked, and how to create an ecological chain that is open and win-win is all yet to be solved.

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