Commercial Vehicles Entering the Trial of 2008 Fukuda Outstanding Achievements

Since the beginning of this year, the performance of major commercial vehicle manufacturers such as Dongfeng and Liberation has shown a steady upward trend. Foton Motor, known as "China's first commercial vehicle brand," has seen a remarkable 42% year-on-year increase in sales. Industry experts note that while commercial vehicle companies are facing significant challenges this year, leading players like Foton have demonstrated an unprecedentedly positive attitude toward the market. Their aggressive marketing strategies have played a crucial role in achieving a strong start to the year. Foton Motor not only broke sales records in January and February but also continued to refine its product structure. High-end models such as Parker, Omar, Auman, and AoLing have gained strong market traction. The Mengpak, Foton’s first MPV introduced last year, has established a nationwide sales network and experienced explosive growth, becoming a key player in the high-end MPV segment. The Omar, a high-end light truck, has become a favorite among city logistics operators due to its European-quality standards, with sales steadily rising. The Auman, a high-end heavy truck, continues to dominate the top three positions in the domestic heavy truck market. Meanwhile, the Austrian Bell model has been instrumental in boosting Foton’s presence in the high-end light truck sector. The success of these high-end products has been a critical factor behind Foton’s strong start. In addition, Foton’s unique “Worry-Free” service brand has significantly boosted customer satisfaction. With the largest call center in the industry and 24/7 support, Foton has further enhanced its customer-centric approach. This year, they provided rescue-style services in areas affected by snow and ice disasters, ensuring user safety and minimizing losses. Many service personnel braved harsh weather conditions to assist customers, earning widespread appreciation and deepening consumer trust. In many snow-affected regions, Foton Motor has become the preferred choice for car buyers. Foton Motor is not only China’s most valuable commercial vehicle brand, but it also holds a strong scale advantage. As the only large-scale automaker in China that develops a full range of commercial vehicles and expands into passenger cars, Foton possesses robust risk resistance capabilities. Despite the challenging environment in 2008, the company remains confident in achieving even higher sales targets. To meet the demands of the 2008 commercial vehicle market, Foton has adopted an active marketing strategy. Companies like Foton have taken a more proactive approach to marketing, engaging directly with consumers through various events and promotions. For example, the high-end MPV Parker, under the influence of commercial vehicle regulations, is expected to play a larger role this year. Foton conducted exciting activities featuring unmodified Parker models, showcasing their performance in drift stunts and attracting attention from consumers. Many buyers chose the Parker after experiencing its quality firsthand during these events. As the Olympic bell model, the Parker maintains strong performance and fuel efficiency under the National III standard, promoting the slogan “Changing the Car, Changing the Olympic Bell.” Car exchange programs have been launched to offer additional value to customers and boost sales. Additionally, the traditional “truck competition” for the Auman model has demonstrated its excellence on the global stage, earning the trust of consumers. These marketing initiatives have contributed significantly to Foton’s improved performance. According to Wang Xiangyin, Foton Motor’s quality has been widely recognized by consumers, making trucks the only domestic brand selected across all categories of China’s famous brands. With a strong marketing push, Foton is well-positioned to navigate the major adjustments in the commercial vehicle sector and face the challenging 2008 year with confidence.

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