Trade Fairs, Foreign Wars, Foreign Capital Giants Digging Gold Car Aftermarket


At the 55th National Auto Parts Trade Fair held on May 16-18 at the Changchun International Convention and Exhibition Center, a new term, the auto aftermarket, was mentioned by many exhibitors and auto experts from time to time. The so-called auto aftermarket refers to the service market formed around the use and maintenance of automobiles after they have been sold. This year's Auto Parts Fair attracted many well-known auto service companies, including the well-known automotive supplies sales and automotive beauty companies in the country, as well as the “Mei Huai Huang” Automobile Fast Insurance Chain Center, the US Champion Oil Company, and the Singapore Wilton Petrochemical Company. Everyone is looking forward to this seductive cake in the Changchun Auto aftermarket. Current status analysis focuses on manufacturing and light services. According to relevant statistics, in the overseas automobile market sales, accessories accounted for 39%, manufacturing 21%, retail 7%, and services 33%. In the domestic automotive market, sales accounted for 37% of accessories, manufacturing 43%, retail 8%, and services 12%. Although there is a clear phenomenon of “heavy manufacturing and light service” in the current domestic automobile sales, apart from financial services such as finance and leasing, there is still room for improvement in automobile after-sales service by nearly 10%. The market is in its infancy At this auto parts meeting, a representative from a Singapore factory said that after the development of the post-market, “the automobile service market is developing towards diversification and standardization. It is difficult to adapt to the market by relying on a single project. “Industry figures predict that by 2005, the output value of the automotive industry alone will reach 42 billion yuan, and that of the maintenance industry will reach 40 billion yuan. Many experts at the conference believe that most of the companies on the market are still small workshops, with only one service and limited scale. In general, the automotive aftermarket is still in its infancy, and the scale and service level cannot satisfy the market demand. On the other hand, the entry of foreign auto service companies and foreign capital will increase the competitiveness of the market. Auto accessories companies will sing protagonists for various types of exhibitions in the automotive aftermarket, which were launched in 2004. Experts at the conference pointed out that in previous comprehensive auto shows, the status of the auto aftermarket as a foiling role will start at a time when the market is beginning to expand. Gradually change from the supporting angle to the protagonist. The automotive aftermarket will be the highlight of the future automotive industry. Experts participating in the Auto Parts Association said that the cultivation of China’s auto aftermarket should draw on the experience of developed countries such as the United States, but they cannot copy their models. The automotive aftermarket is a market that provides services. The key is to establish a new service concept in the modern automotive aftermarket. Competition in the market Auto parts industry has launched the "earth and ocean" war The foreign automobile after-sales service industry is already very mature, but the vigorous development of the domestic auto market is only a matter of recent years. In this year's Auto Parts Conference, more than 1,300 exhibitors, there are many international chain agencies or joint ventures, it seems that the auto parts industry will inevitably have staged a scene "earth-earth" war ... ... foreign giants appeared in the domestic market in recent years, foreign auto service providers have Debuted in the domestic market, according to the head of the marketing department of the US Champion Petroleum Corporation China representative office, “We value the Chinese market very much. Only by understanding the market in depth and continuously innovating can we make the company create even greater profits. "Singapore Wilton Petrochemical Company sales center representatives said that the foreign service industry is more mature, there are many advanced experience worth learning from. The two business models can be selected from the marketing department manager of the “China's slippery imperial” automobile sales chain center in China, and told the reporter: “At present, there are two most representative operating models in the international automobile aftermarket: four-in-one and chain operations. The four-in-one system is the 4S form that has been introduced into China at present, including after-sales service, parts supply, and information feedback for the entire vehicle sales. “The chain operation model can integrate the resources of various brands of automobile parts and components, break the vertical monopoly, and the price Based on the transparency of services, it provides one-stop services for car maintenance, repair, quick repair, beauty and spare parts supply. “Future Development” The three major development trends of auto sales At the 55th National Auto Parts Association's domestic and foreign auto parts industry information conference, an industry source pointed out that “the auto aftermarket will become a key part of the auto industry chain and will account for 70% of the market share.” The automotive aftermarket area is a big market. At this Auto Parts Conference, the reporter interviewed Huang Weiyi, Director of Zhongnan Automobile Port Development Co., Ltd. from Nanjing. He said, “The automotive aftermarket service area is a large market. In the future, it will be an important position for all parties to compete. In 2006, our company will establish a one-million-square-meter automobile used in auto parts, parts trading, and vehicle display as three comprehensive automotive exhibitions and sales regions, in which components will occupy a large proportion. Industry insiders pointed out that with the continuous development of science and technology and changes in people's service awareness, the automotive after-sales service industry presents three major trends: First, brand management. Second, the concept changes from repair to maintenance. Third, continue to increase Infiltration in the field of science and technology, related industries are actively exploring the market in the auto parts meeting, Dongfeng Motor Company (Shiyan) lubricants company's relevant staff told reporters that "in the oil market, competition is heating up, but because of policy restrictions, in 2004 Before October of this year, international brands could enter the Chinese market only through cooperation or alliance, so the current threat has not yet come. "At present, domestic automotive service companies are full of a sense of crisis, and those with strength have focused on building their own chain brands, and 4S stores are also actively changing. With the continuous development of the automotive sales market, the automotive aftermarket and even the entire automobile The development space of the market will inevitably grow stronger, and in the face of this increasingly attractive “cake”, both the automobile manufacturers and the merchants in other fields are actively excavating.. Source: East Asian Economic and Trade News

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