·Lincoln continues to pay attention to the Chinese market, focusing on channel construction in 2017

According to Autonews, a car news website, President Lincoln said that Lincoln will continue to expand its business in China this year, but the growth in the number of dealerships will slow down, and the possibility of setting up factories in China will not be ruled out in the future.

As of the end of 2016, Ford Motor's luxury car brand Lincoln exceeded the original set goal, setting up a total of 65 dealerships in China. In 2015, Lincoln had only about 30 dealerships in China, and the number of dealerships in 2016 more than doubled.

But at the same time, Lincoln President Kumar Galhotra said that the rate of setting up dealerships in China will decline in 2017. Ge Yuhua said: "The increase in the distribution network will no longer be aggressive. We will be very cautious. We don't want to have too many dealerships in some cities, so we have very specific plans. One city, one city, this year we distribute. The number of stores will not double."

Ge Yuhua declined to say how many new dealerships will be opened in China by the end of 2017, but he said that Lincoln has set up dealerships in most major cities, and now the focus will shift to the next level of cities. In 2016, Lincoln's 65 dealerships helped the company sell 32,558 vehicles in China, three times as many as in 2015.

At present, Lincoln sells in China through export methods, but Ge Weihua said that Lincoln is still open to the idea of ​​setting up factories in China to produce and sell. Ge Yuhua said: "This needs to take into account the scale factor. If sales in China are large in the future, it will be more economical to produce and sell Lincoln in China after reaching the critical point. We will consider setting up a factory in China."

Compared with other luxury car brands, although Lincoln entered China later, Ge Weihua said that the Lincoln brand in China is very "healthy and positive" and it is considered to have the same reputation as Audi. Ge Yuhua said: "Lincoln's strong brand effect and the gradual development of China's distribution network, I believe that these two advantages will make our 2017 performance even better."

Ford executives have said that Lincoln's sales in China will eventually exceed sales in the United States, but Ge Weihua declined to comment on when this can be achieved. In 2016, Lincoln's sales in the United States increased by 10% to 111,724 units. Ge Weihua expects the US market to remain stable in 2017. With the launch of the new flagship model, the Continental, at the end of 2016, Lincoln's sales in 2017 are expected to continue to grow, and Lincoln will also launch the Navigator SUV for aluminum construction this year.

In addition, Ge Weihua said that Lincoln has re-signed the contract with the company's spokesperson Matthew McConaughey (Oscar), but he did not disclose the contract period. Ge Yuhua said: "This is a long-term relationship."

At present, the Lincoln logo has also been fine-tuned, the grille has been updated, and the split-wing design has been replaced by a grid design. The new logo design will be used on the latest MKZ sedan and mainland models. Ge Weihua said that the new logo design will soon be promoted on all models. Ge Yuhua said: "All brands need to maintain a new sense of design, but also consider the continuity of the design language. The relationship between the two is very subtle, and we think that Lincoln is doing very well when dealing with the relationship. ."

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