Great Wall Lubricating Oil Quality "Season": Let Service Quality Upgrade

Since 2010, Sinopec Lubricant Company has changed its practice of “monthly quality” for one month a year. It has carried out three months to four months of “quality month” activities for three consecutive years, and has devoted more time to focus on quality improvement. progress.

The theme of the 2012 Quality Monthly Campaign of Sinopec Lubricants Company is: “Customer First, Quality First”, “Extended Quality Management, Preventing Quality Risks, Perfecting Quality System”, “Improving service quality without end”.

“ Great Wall Lubricants has established a quality concept that does not sacrifice short-term economic benefits at the expense of quality at any time. The management of product quality is very strict. We are continuously improving the quality of service according to the requirements of the group company and let the Great Wall brand become more in-depth. "People's heart." said Zhao Jiang, Deputy General Manager of Sinopec Lubricants Company.

Strengthen quality training, improve quality awareness

Sinopec Lubricating Oil Company's “Quality Month” in 2012 focused on the integration of sales operations and carried out various aspects of product quality, service quality, management quality improvement activities, and comprehensively enhancing service awareness. It organized the training of more than 1,400 sales businesses, integrated oil company transfer personnel, 86 new employees, and 17 Singaporean employees. It organized hierarchical training for sales business integration personnel to meet the needs of sales business development. Employees improve quality management skills and establish correct quality values. The newly-introduced college students will focus on training the basic methods of quality management, promote their professional transformation, and do their work in a down-to-earth manner; and provide training in service skills for transferees in the integration of sales operations.

“By reading the relevant reports, I learned about the position of Great Wall's product quality in the minds of consumers and also learned that there are so many quality work models around me. I must start from the job, put quality into practice, and protect our brand.” This is what a transfer employee wrote in the quality month submission. In 2012, Lubricant Subsidiary launched the “Two Paths” publicity campaign for internal companies, distributors, and big customers, and excavated and refined cases and stories from the company’s internal, market, and customer-based brands and quality maintenance and recognition of Great Wall Lubricants. The Great Wall quality concept spreads inside and outside the company. The topic of “Every drop of oil is a promise” was set up on the information portal. The news, initiatives, and stories on the company's quality month and quality management work were tracked, and more than 600 articles on quality activities were published; more than 120 quality typical cases were published. More than 70 articles have been published in columns such as “Quality Talk” and “Customer Appraisal Great Wall”. In particular, through the "Employee Forum" and "Quality Talk" platforms, cadres and workers are guided to actively publish quality comments, insights, suggestions and opinions. During the quality month period, 30 quality-related manuscripts were released to the social media, covering the central media and national industry media.

Mainly prevention, quality of service as the starting point

Based on the recent integration of sales operations, Sinopec Lubricants Corporation improved the construction of the company's quality management platform, identified quality risks that may exist after the integration of sales operations, and ensured the three-phase preventive management work for the quality of service of distributors and customers. . In the first stage, we conducted quality management research, communicated and confirmed the quality management personnel of newly-established sales branches and representative offices, established quality management extension contact channels, and implemented two-way information transmission in the second phase to collect the quality requirements of integrated units, and provided market support and services. , deliver company quality management information and quality management requirements, quality policy, objectives, values, quality month activities, quality management and customer information analysis requirements, etc.; improve the quality control points in the three phases, combine the scope of the specific business development of integrated units and quality management Quality control status, identify differences from company quality management requirements, and improve quality control points.

“In the control of quality risks in the sales field, we have not relaxed in the production area to ensure the supply of products with excellent quality to the market,” said Comrade of the Ministry of Science and Technology Development. During the quality month period, process inspections are continued, formula optimization, process validation, and product quality are checked for each directly-affiliated unit, process management is strengthened, base oil combination optimization is promoted, and the technicians of the Science and Technology Development Department go to the affiliated units to comb products one by one. Varieties, formulate formulae together.

In order to better serve the market, according to customer needs, put forward 15 new optimization formulas, providing a new "stepping stone" for sales personnel to open the market.

In order to ensure the quality of sales services, the company also organized a culture survey of sales personnel and standardized the practice of sales personnel. The alarm bells are screaming for fear. At the same time, it continued to strictly check the implementation of the window unit service specifications. According to statistics, during the quality month, complaints and complaints on various products and services were significantly reduced.

Overseas operations made a fuss about "efficiency" and polished the SINOPEC brand

The quality of SINOPEC lubricants delivered a satisfactory answer in the overseas market inspection. Some distributors in South Asia have reported that many international big brands of lubricant products will have such problems, but the use of SINOPEC lubricant products is less problematic and the situation is much better.

However, the situation in overseas markets is complex and the long time after ordering is a problem that dealers generally reflect. In accordance with the management philosophy of front-end specialization and back-end platformization, the International Marketing Department improves the timeliness of the information delivery of the sales business platform and conducts the documentary operation process management for the personnel stationed business.

“This approach has improved the efficiency of export order delivery, and at the same time it has mastered and controlled the execution of customer information and orders from different sources,” said the Comrade of the International Marketing Department.

In order to ensure the timely delivery of goods overseas, Lubricant Shanghai Branch actively applied for non-localized commodity inspection in Shanghai to simplify the commodity inspection process, which effectively shortened the inspection period. Get praise from overseas dealers.

Recently, the company has also taught quality education cases for employees of Singapore companies in terms of raw material protection, process control, inspection and testing, and focused on training overseas quality assurance requirements. By learning lessons from the quality management experience of absorbing commissioned processing, the Lubricant Subsidiary plans for the future operation of the Singapore production plant.

During the quality month period, each directly-affiliated company arranges according to the company's “Quality Month” activity plan, combines the business characteristics of each unit, does a good job, and carries out effective quality activities; for example, Lubricant Beijing Sales Center organizes the window service model and service team. Experience sharing, lubricants Maoming branch company to carry out the second party packaging supplier review and so on.

On the eve of National Day, the Guangdong Provincial Bureau of Quality and Technical Supervision informed the province of the three-quarter vehicle cleaning care products, automotive brake fluids and lubricants product special supervision and spot checks, in which Great Wall lubricating oil products are all qualified. This result added another glorious glory to Great Wall Lubrication's three-month "Quality Month" campaign in 2012.

At the same time, the 2012 customer satisfaction survey conducted by a third party was also released in mid-October. The survey results showed that the satisfaction of Great Wall Lubricant Products and service quality is higher than the benchmark of the industry and new Significant climb.


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